sleeper

Kate Zubarieva and Asya Varetsa on Launching a Luxury, Eco-Friendly Clothing Line

Without any prior design experience, former fashion editors Kate Zubarieva and Asya Varetsa have a fashion crowd-approved hit on their hands: sleepwear line Sleeper.

The clothing line, which produces pajama-like clothing made for outdoors in natural, eco-friendly fibers like cotton and silk, is made-to-order — meaning there isn’t any excessive production. Each garment is hand sewn by a seamstress and can take between eight and 12 hours to finish.

The Ukrainian founders spoke with She Spends about how they launched the brand with just $2,000 in six months, why they love Man Repeller and how they hired nearly all women to head up their operations.