she spends

Kate Zubarieva and Asya Varetsa on Launching a Luxury, Eco-Friendly Clothing Line

Without any prior design experience, former fashion editors Kate Zubarieva and Asya Varetsa have a fashion crowd-approved hit on their hands: sleepwear line Sleeper.

The clothing line, which produces pajama-like clothing made for outdoors in natural, eco-friendly fibers like cotton and silk, is made-to-order — meaning there isn’t any excessive production. Each garment is hand sewn by a seamstress and can take between eight and 12 hours to finish.

The Ukrainian founders spoke with She Spends about how they launched the brand with just $2,000 in six months, why they love Man Repeller and how they hired nearly all women to head up their operations.

Tiffany Yannetta on How to Run A Freelancing Business

After a round of layoffs from media company Vox, Racked’s now-former shopping director Tiffany Yannetta found herself out of a job. With her severance package as a cushion, she embarked on full-time freelance work that includes writing copy for Italian shoe brand M.Gemi and stories for New York magazine and GQ, among other publications. Yannetta sat down with She Spends to share her best practices for running your own business, why being nice is important and the email habit she’s trying to break.

Courtney Richardson on Building and Representing Black-Owned Businesses

Courtney Richardson’s sunny personality and bright lipstick shines seconds upon meeting her. The founder and CEO of Do It For The Brand, a full-service strategic public relations firm based in New York City, focuses on “making the impossible possible for emerging women-owned brands and personalities of color.” She spoke to She Spends about what it takes to start your own business, how to grab your wallet and support women and people of color in business, and tips on keeping her skin and hair looking flawless.