Do it for the brand

Courtney Richardson on Building and Representing Black-Owned Businesses

Courtney Richardson’s sunny personality and bright lipstick shines seconds upon meeting her. The founder and CEO of Do It For The Brand, a full-service strategic public relations firm based in New York City, focuses on “making the impossible possible for emerging women-owned brands and personalities of color.” She spoke to She Spends about what it takes to start your own business, how to grab your wallet and support women and people of color in business, and tips on keeping her skin and hair looking flawless.