Rock the Street is Encouraging High School Girls to Invest

Feeling excited about last week’s feature on Girls Who Invest? We have another awesome group for you to get excited about. 

Rock The Street is a nonprofit that teaches high school-aged girls about personal finance, investing and careers in finance. 

The group was founded in 2013 by Maura Cunningham, who previously worked on Wall Street and in financial institutions for 25 years. 

In a phone interview with She Spends, Cunningham says she founded the group to educate young girls on careers in finance. 

“There’s a major disconnect in how the industry recruits girls,” Cunningham says. “Rather than telling them how they can affect change, we just tell them how much money they make.”

Girls need more of an incentive - like changing the world - when they pick a career, she says

The program is offered in high schools in several cities, including Charlotte, Chicago, Dallas, Fort Worth, Memphis, Nashville and New York. 

“All of our instructors are female financial professionals,” Cunningham says. “They can walk the talk. They are comfortable with numbers and have satisfying careers.”

While none of the program’s participants have entered the workforce yet, Cunningham says the group has already made major headway. About 84% of its participants increased financial literacy, and 72% of the girls indicate that they are very or extremely likely to at least minor in business, finance or economics.

While most She Spends readers won’t benefit directly from the program (unless we have some high schoolers up in here, in which case, get it girl!), there are ways to support Rock The Street. Readers can volunteer for the program in any of its currently operating chapters or help Rock The Street launch in new cities, Cunningham says.

Additionally, if you have some extra cash on hand, consider making a donation to the group. 

“The No. 1 reason that girls state that they’re not going into STEM is because they don’t see women in those professions and they don’t see their girlfriends choosing those jobs,” Cunningham says. “We have to show them that they exist.”

- Alicia McElhaney / She Spends Issue #24

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