Hi, there. 

šŸ‘‹ it's the women behind $he $pends šŸ‘‹

 

 
 

Alicia McElhaney

Founder / writer, $he $pends

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I am a business journalist living in Brooklyn. I also used to be really bad with money. By day, I would write stories on how stock pickers could mindfully invest in the market, yet by night, I would spend up to my credit card limit on shoes, bags or drinks out. After a year of living in New York, I had no savings, and I was scared. 

I knew something had to change, so I started talking about money with my friends and co-workers. It was, to say the least, difficult. I found out that a lot of people, even if they seemed like they had it together, had some major money issues. 

As I slowly began to get my own finances together, I knew I wanted to share what I was learning with others, especially other women. At the same time, I had about a year in the financial journalism industry under my belt. I talked to A LOT of men as sources for stories, but very few women. I, frankly, was tired of the boys club, and I wanted to make it so that Wall Street would be more welcoming down the road. This is how She Spends was born. It's a blend of personal finance and the big money picture. I am hoping to create a community of women who not only want to work on their own bank accounts, but also to tackle the major issues keeping women from achieving financial parity. 


Amanda Eisenberg

co-founder / chief operating officer, $he $pends

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Iā€™m a New York City-based reporter covering health care for POLITICO New York, but in my free time I help women close the wage, investment and board seat gaps here at She Spends. Our amazing community is growing every day, and my job is to make sure we have enough funding to stay up-and-running. I am also She Spends' publicist du jour and pitch Alicia and our media venture. We've been profiled or cited in Adweek, Bustle, CNBC, Talking Biz News and Well+Good, among other news outlets. Reach out and say hi!


Jemma Frost

co-founder / designer / strategist, $he $pends

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I'm a UX Researcher living in Philadelphia. In 2016, I started my first full time job making decent money. I was okay with monthly budgeting, but totally lost on things like credit cards, 401K's and investing. Alicia and I went to grade school together, and when I saw her tweeting about a woman-focused financial newsletter, I knew I wanted to lend my skills to help make it happen... And here we are! I design the newsletter / website and guide big-picture collaboration sessions with Amanda and Alicia. Roadmaps, gantt charts, post-it notes, the works.