Hi, there. 

πŸ‘‹ it's the women behind $he $pends πŸ‘‹



Alicia McElhaney

Founder / writer, $he $pends

πŸ“š β™‹ 🐢

I am a business journalist living in Brooklyn. I also used to be really bad with money. By day, I would write stories on how stock pickers could mindfully invest in the market, yet by night, I would spend up to my credit card limit on shoes, bags or drinks out. After a year of living in New York, I had no savings, and I was scared. 

I knew something had to change, so I started talking about money with my friends and co-workers. It was, to say the least, difficult. I found out that a lot of people, even if they seemed like they had it together, had some major money issues. 

As I slowly began to get my own finances together, I knew I wanted to share what I was learning with others, especially other women. At the same time, I had about a year in the financial journalism industry under my belt. I talked to A LOT of men as sources for stories, but very few women. I, frankly, was tired of the boys club, and I wanted to make it so that Wall Street would be more welcoming down the road. This is how She Spends was born. It's a blend of personal finance and the big money picture. I am hoping to create a community of women who not only want to work on their own bank accounts, but also to tackle the major issues keeping women from achieving financial parity. 

Amanda Eisenberg

co-founder / editor, $he $pends

πŸŽ‰ ♏ πŸ‘‘

I’m a New York City-based associate editor covering the latest human resources trends – I swear it’s more interesting than it sounds. I write about retirement savings (do you have 5% of your paycheck going into a 401(k)?), healthcare (a high deductible health plan with a health savings account will save you money) and sometimes, pet insurance! Working for a b2b magazine has made managing my money a lot easier. Although 15% of my paycheck is invested in ETFs and a retirement account, who among us hasn’t seen a pair of sparkly socks they truly needed? Wait, really? Just me? Anyway, I’m here to copy edit the newsletter and website, and I help track down amazing women and gender nonconforming individuals to dispense knowledge at She Spends.

Jemma Frost

co-founder / designer / strategist, $he $pends

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I'm a UX Researcher living in Philadelphia. In 2016, I started my first full time job making decent money. I was okay with monthly budgeting, but totally lost on things like credit cards, 401K's and investing. Alicia and I went to grade school together, and when I saw her tweeting about a woman-focused financial newsletter, I knew I wanted to lend my skills to help make it happen... And here we are! I design the newsletter / website and guide big-picture collaboration sessions with Amanda and Alicia. Roadmaps, gantt charts, post-it notes, the works.