Want to take your money to the next level?

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 While community can be extremely helpful when it comes to money, some folks need one-on-one coaching and financial advice. This is why She Spends founder Alicia McElhaney has partnered with Brooklyn Plans, a financial planning firm based in Brooklyn, to work as a financial coach.

Here’s how it works: set up a call with Alicia and Kristen Euretig, the owner of Brooklyn Plans, to talk about your financial situation, and whether a financial plan makes sense for you along. After that call, you will receive a Financial Diagnostic from Alicia, which shows your values and how they intersect with your money. After that call, you can decide whether you want to move forward to create a financial plan: if you do, you’ll meet with Alicia and Kristen in Brooklyn (or via webcast, if you’re outside of the city) to create a game plan.

Brooklyn Plans is focused on creating a system, so once you’ve set everything up, you don’t have to do a lot of daily or even monthly maintenance. Brooklyn Plans has a team of Certified Financial Planners who are super qualified to help with the planning process. People who have worked with Brooklyn Plans previously say that it’s been a game changer for their finances.

If you’re interested in working on a financial plan through Brooklyn Plans, click here to schedule an appointment.


  • What is the difference between a financial coach or a planner?

    Think of a financial coach as a liaison between you and your financial planner. You’ll check in regularly over text, email and phone calls with your financial coach about your plan and its success. A financial planner is running the numbers behind the scenes and will meet in person with you and your coach. They will be supervising your coach.

  • How do I know this isn’t a scam?

    We get it, it can be hard to trust Wall Street. And in the year of the scam, it isn’t easy to know who has your best interests at heart. Luckily, Brooklyn Plans is a fiduciary, which means they must first serve their clients interests, instead of their own. Learn more about what it means to be a fiduciary here.

  • What are Alicia and Kristen’s qualifications?

    Kristen is a certified financial planner with ten years of planning experience. She began her finance career in 2008 at a private firm and then worked in financial empowerment nonprofits Neighborhood Trust Financial Partners and Microfinance Opportunities before founding Brooklyn Plans. She completed her financial planning coursework at Boston University.

    Alicia is currently completing her financial planning coursework at New York University. She plans to sit for her CFP exam in November. She has four years of experience in the field of financial journalism, covering asset management, pension funds, investing and bankruptcy. All of her work at Brooklyn Plans will be supervised by Kristen.

  • How much does financial planning cost?

    It all depends on the services you need. You can learn a bit more about the cost of planning on the Brooklyn Plans website. It’s important to note that Alicia will be able to offer a discount if you work with her as a financial coach.